Drinking in Social Media
Like Cocktails? Follow these top accounts on Instagram!
Alcohol in pictures? Sign me up! We live in a fast, ever-changing world, and if you as a consumer or your business is not on the social media bandwagon at least participating and/or scrolling through at least one platform, well, you should be. Content Marketing, i.e. videos, blogs, and social media posts, is the wave of the future of connecting marketers (brands) with consumers (us). And while watching the clever TV ads during Super Bowl is humorous, I am sure once you find your favorite products’ pictures on Instagram, you will be engaging and ogling over your favorite beverages and their beautiful, creative content in no time.
Wine and spirits are a big part of my life, as is social media, so I am constantly scrolling through numerous brands to find a new drink or cocktail innovation out there. At the same time, it’s important to me that a brand’s marketing is authentic and credible, not gimmicky or deceptive. I want to know the story, learn the history, and understand the brand on a personal level. Instagram is my favorite platform and below are a few alcohol brands that I personally feel hit the mark when it comes to my engagement, my desire to view, and my need to interact and emotionally connect with the content. In short, their credible stories make me want to try their products, make a purchase, and continue to be fascinated and excited to follow along, whichever direction the brand may take.
Now, let’s talk alcohol! (Must be legal drinking age to read this!)
Jameson Whiskey – @jamesonwhiskey jameson_us
I grew up with brothers, so I love watching sports, especially when there are copious amounts of junk food and cocktails and the Packers are playing! Jameson (International & US) wins hands down in providing updates for sports fans, plus fun gimmicks like final four brackets or champion celebration posts. I enjoy a brand that engages in a variety of categories such as sports, holidays, guest bartenders, and will even teach you how to say “cheers” in Gaelic (fyi, it’s sláinte). I like to see a brand mix it up, and Jameson does that for me, while also giving me the urge to have a shot a whiskey with my beer this weekend!
Sailor Jerry Rum – @sailorjerry
If you like creative, artistic graphics, this is the page for you. This account has vivid illustrations and clever stimulating artwork and drawings that make you want to delve into your innovative, artistic side. I love how edgy each post is, and how descriptive and illustrative the photos are. Tattoos are not my thing, but that’s why I love their account, as it allows me to live creatively through others’ artwork while wanting to enjoy a rum cocktail along the way!
Monkey 47 – @monkey47_dry_gin
As a gin lover, I have been a fan of this brand from its inception. It’s the full package of what I look for, and their social media presence and connection with the bartenders and consumers makes me love them even more. Their Instagram account provides visual, informative, and educational material, all crucial elements that I look for in a spirits account. Their content makes me feel involved and connected, and you know what that means–happy hour with the Monkey!
Grey Goose Vodka – @greygoose
Full disclosure, I have always been partial to this brand since I was an integral part in the launch when I worked for the creator of the brand. Since then, I have been extremely impressed as to how the Bacardi company has taken the brand and helped the Goose soar even higher. I am a huge Martini fan, no fluff added, but the brand’s vivid and creative images of new, creative drinks have me stepping out of my traditional martini zone and exploring new crafty cocktails I would have otherwise never tried. I’ll take the Le Grand Fizz, please! (Grey Goose, St-Germain Elderflower, soda water, and lime).
Knob Creek Bourbon Whiskey – @knobcreek
Nothing beats sitting around a campfire with friends and family or relaxing in the great outdoors on the porch swing with your lover. Warm, rustic, and down to earth is how I feel when perusing the Knob Creek page. Nothing ritzy or glamorous, just real, down-home middle America, and the reminder to enjoy who you are with. I’ve got the bottle, you bring the marshmallows, and let’s venture out to the great outdoors and enjoy mother nature–that’s what matters.
Corona – @corona
If you watch TV I’m sure you have seen Corona’s advertising, which for a brief 30 seconds makes you feel like you are at the beach. Well, their Instagram page will whisk you away to that talcum powder sand beach with a cold one just as quickly. You can always count on Corona to help you “find your beach” and when the boss is a nag, or the office paperwork never ends, hop over to Corona’s Instagram account and let their pics take you away, if even for 30 seconds; sometimes that’s all you need.
Perrier-Jouët Champagne – @perrierjouet
We already know what a fan of the bubbles I am, so it’s expected for me to be an avid follower of all the big champagne houses. Not only is Perrier-Jouët one of my favorites, but I adore their classy bottle and artwork design; simple, yet so elegant and refined. Their pictures are light, fun, and festive, and make me want to grab a blanket, baguette, and a few flutes and have a picnic under the Eiffel Tower or relax on the river Seine.
Just as we look at new food recipes for another way to cook a chicken, we now can do the same with our preferred alcohol choices. Social media gives us the tools to be inspired and motivated to sip a new drink and step outside our normal vodka soda or dull rum and coke. Look around and follow new brands you may otherwise not check out when scrolling through Instagram. You could be surprised what new cocktails you’ll ask your local bartender to whip up this weekend!